Green Side Up Contracting

GSU's primary goal was to secure at least one sale from the campaign to validate the effectiveness of their targeted digital marketing efforts.

Hogtown used Google Ads as the primary platform, with Meta Ads for remarketing. They employed an Absolute Top of Page bid strategy to ensure GSU appeared at the top of relevant searches, maintaining top search result positions with an aggressive budget to maximize visibility and engagement.

Initial Stage: Launched small test campaigns to gather data and identify high-engagement segments.

• Growth Stage: Expanded efforts based on initial insights, refining ad content and targeting.

• Scale Stage: Increased budgets to maximize reach and conversions while maintaining cost-effectiveness.

• Continuous Optimization: Regularly analyzed data and adjusted strategies to ensure sustained performance and high-quality lead acquisition.

On day two of the campaign, GSU generated its first lead, which converted into a $150,000 sale within weeks.

Over the next few months, this client extended the contract for two more years, totaling $450,000 in sales.

This success was achieved with less than a $300 combined ad spend, demonstrating the campaign's efficiency and effectiveness.